Duracell is a battery brand with a lot of great quality batteries. They are very reliable and you know you can trust them. They also have the most variety out of any battery brand. Duracell makes all kinds of batteries for all types of purposes. Duracell also has the largest variety of AA batteries. There are Duracell rechargeable AA batteries and Duracell alkaline AA batteries. Duracell rechargeable AA batteries have no memory effect and last up to 10 years, so they are very reliable and are a good option for those who want a longer lasting battery.